Eyca.org

Project: Europe for a Change II

Goals:
A campaign created by and for young people exploring young Europeans’ experience of EU enlargement, which aimed to reach 13 million media contacts. The final total was 35 million measurable contacts! (34.955.814 in EU countries; 443.234 outside EU countries; therefore, total EU + non-EU: 35.399.048)

Who’s involved:
EURO<26 Austria; CJP, Belgium; Madrides Joven, Spain; Lithuanian Student & Youth Travel; CJP, Netherlands; Movijovem, Portugal; Movit EURO<26, Slovenia; Canllaw Online, Wales; EYCA, Budapest.

Target groups:
The campaign aimed to reach over 13 million people across Europe by end April 2006 - in fact, we more than doubled that figure.

Sponsors:
Europe for a Change is supported by the European Commission.

Get involved:
For more information, please contact Fíona Ní Chinnéide at: pr-communication@eyca.org or visit the campaign website: www.change-europe.org

Read more:
Europe for a Change II was the second campaign initiative of the European Youth Card Association in the framework of the PRINCE programme of the European Commission. The first Europe for a Change campaign was broadcast throughout Europe during 2003 and 2004, reaching over 20 million people.

Where Europe for a Change I explored young people’s hopes and dreams for an enlarged EU, Europe for a Change II revealed the true opinion of young Europeans on their experiences following EU enlargement, and what they consider priority values for the future of the EU.

In August 2005, 27 young people aged between 16 and 26 came together in Salzburg, Austria to engage in a series of qualitative research activities. The results were presented to Europe in the form of a young, vibrant and honest cross-media campaign, which was disseminated across Europe until 30 April 2006.

The Europe for a Change II campaign material consisted of: short television documentaries, print layouts, video/audio files of the young people’s statements, a viral clip and the new website www.change-europe.org, which features: weblogs, video snippets, and more.

The gathering of young people’s opinions for Europe continues online at: www.change-europe.org

EFACII_FinalPressRelease_July06.doc

EFACII_PressRelease_March06_FINAL.doc

EFACII_PressRelease_19Oct05.doc